After moving to Amsterdam in 2013 to work on the TH International Market collection, I was quickly promoted to Senior Designer, guiding and working closely with an external design team in Italy. Bringing more and more styles in-house also meant growing the team here at HQ. In 2018, I became Design Manager, leading a team of three internal and four external designers.
- Responsible for: The Tommy Hilfiger Men's footwear collections well as design of the TH Men's & Women's International collection aimed at emerging markets.
- Reporting: Directly to the VP of Footwear.
- Growth: Led the TH Men's sneaker business continuously to double-digit growth.
- End-to-End Oversight: Managed the entire process from inception of ideas to production.
- Cross-Divisional Alignment: Oversaw alignment within the Tommy Hilfiger world of menswear.
- Systems Direction: Set direction for the PLM system in regards to design needs.
- Process Optimization: Continuously improved and adjusted calendar timings to support design timelines.
- Market Analysis: Evaluated and analyzed previous seasons and trends to continuously improve the product range.
- Product Evolution: Provided continuous updates on bestselling styles based on seasonal creative direction.
- Team Management: Managed the workflow and workload of the team, allocating resources and support where needed.
- Cross-Functional Partnership: Partnered on the calendar with other product stakeholders, such as Product Merchandising and Development.
- Reporting: Directly to the VP of Footwear.
- Growth: Led the TH Men's sneaker business continuously to double-digit growth.
- End-to-End Oversight: Managed the entire process from inception of ideas to production.
- Cross-Divisional Alignment: Oversaw alignment within the Tommy Hilfiger world of menswear.
- Systems Direction: Set direction for the PLM system in regards to design needs.
- Process Optimization: Continuously improved and adjusted calendar timings to support design timelines.
- Market Analysis: Evaluated and analyzed previous seasons and trends to continuously improve the product range.
- Product Evolution: Provided continuous updates on bestselling styles based on seasonal creative direction.
- Team Management: Managed the workflow and workload of the team, allocating resources and support where needed.
- Cross-Functional Partnership: Partnered on the calendar with other product stakeholders, such as Product Merchandising and Development.
Highlights:
- Growing the internal design team.
- Building a sustainable material library and creating strong, seasonal sustainable stories.
- Designing the Gigi Hadid sneaker worn on the FA18 catwalk and the Looney Tunes x TJ collaboration.
- Growing the internal design team.
- Building a sustainable material library and creating strong, seasonal sustainable stories.
- Designing the Gigi Hadid sneaker worn on the FA18 catwalk and the Looney Tunes x TJ collaboration.