Footwear designer working on motorsport, outdoor, and kids' lifestyle categories, as well as futsal and tennis performance ranges, alongside role as apparel designer for BMW and Ferrari Motorsport inspired lifestyle collections.
Responsible for the creation of the women's motorsport category and growing PUMA's outdoor category from pure functional into the lifestyle market. Led the successful design of the BMW F1 apparel range while providing design support to the wider team, identifying opportunities for improvement, initiating original proposals, and actively participating in creative brainstorms.
Reported directly to the Head of Design.
Major highlights include the design of the Impulse Cat Ballerina and Espera, with both styles selling over 1 million pairs each and remaining a part of the current collection.